About us
Everything began with a little boy ... and a great longing for peace and quiet
Snoozzz came into being in 2007, after the birth of our second son Ralph. But actually the story began with our oldest, Tom. His arrival made us intensely happy, but also insecure. No social media, little recognition, and a consultation office with ten minutes to spare.
We had a crying baby, a tough labor, and I felt exhausted. Breastfeeding did not go as hoped and I doubted myself as a mother.
The Bfree bottle - with a tube against vacuum - finally brought peace: Tom drank calmly and his cramps disappeared. That relief felt like a breakthrough. More and more parents asked us for help, and so the seed was planted for something bigger. From that experience grew - quite naturally - the beginnings of Snoozzz.
The demand for a Snoozzz sleep wrap
When Ralph came along, that desire became even stronger. He was an agile baby who rolled over in his sleep. I worried about choking and crib death. We wanted a safe solution that gave him peace of mind .... and us too.
Thus was born the first Snoozzz sleep wrap. Designed from our concerns, tested in our own nursery and made with help from my mother-in-law.
We invested our savings, went to the biggest baby fair in Cologne and were immediately nominated for 'Best Baby Product of the Year'. This confirmed what we already felt: the Sleep Wrap really makes a difference....
What drives us
Our mission is simple but powerful:
Helping Hand for Mum.
We make the lives of (expectant) parents safer, calmer, easier and more beautiful.
Whether you're pregnant, nursing or comforting a crying baby ... you deserve products that help you. Everything we make - from sleep wraps to supplements - comes from real needs of parents.
Developed with love, with an eye for quality, safety and comfort.
Do you also grant your baby a wonderful sleep and want to enjoy a good night's sleep? Order the sleep wrapper here
What makes us different?
Snoozzz is not about the margins, but about what you need as a parent. Our strength lies in connection: with you, with healthcare professionals and with suppliers who share our vision.
We consciously choose materials, convenience and functionality. And only say "yes" to something new if we are 100% behind it.
Because it's about your child. Your peace of mind. Your confidence.
Our milestones
Parenthood is a journey full of moments of growth, doubt and pride. For Snoozzz, it's exactly the same.
What makes us perhaps most special: we are a real family business.
I - Jeanette - started with one idea and the desire to help other mothers. Not much later Peter, my husband, joined in. In the meantime, Ralph also works with us. Together with a small but powerful team, we dedicate ourselves every day to making parents' lives easier and more beautiful.
Highlights of our journey
2012 - Nominated for Best Baby Product of the Year at the big-set baby trade show
2016 - Started sales in the U.S. with a great partner
2018 - We are growing worldwide! Expansion to Japan and Australia among others
2020 - Move to direct contact with parents
2025 - Launch of our plant-based supplement line
And these are moments we are SO grateful for....
✔ The warm collaborations with hospitals and maternity services
Millions of parents worldwide embracing our products
✔ The expansion into supplements, tailored to each stage
✔ An engaged community that inspires daily
Grateful to be there for you
Snoozzz is growing, but our core remains the same: being there for parents in a special, vulnerable phase. We believe that taking good care of your baby starts with taking good care of yourself - before, during and after pregnancy.
That is why we develop products that bring peace of mind and make life just a little bit lighter. Not because everything has to be perfect, but because you deserve to feel supported.
We listen. To you, to other parents, to professionals.
Together we make parenthood a little easier, more beautiful and better every day.
And above all: we are grateful.
Grateful to be there.
For you, your baby and your journey together.
That's what we do it for - every single day. With love 🤍
